Horizon Consumer Science Logo
MENUMENU
  • Industries
    • Technology and Science
    • Banking and Financial Services
    • Healthcare and Wellness
    • Travel and Tourism
    • Beauty and Fashion
    • Retail and Consumer Goods
    • Luxury Goods
    • Wine and Liquor
    • Restaurants and Foodservice
    • Agriculture
    • Education and Academia
  • Methods
    • Data Science
    • Quantitative Research
    • Qualitative Research
    • Analytical Techniques
    • Identifying Opportunities
    • Implementing Strategy
    • Communicating Effectively
    • Improving Performance
    • Our Proprietary Technology
    • The ib4e Method
  • Why Horizon
    • Our Unique Approach
    • Global Experience
    • Meet Our Team
    • Data Science Consulting
    • Data Science and AI Partners
    • What Our Clients Are Saying
    • Resources & Updates
  • Case Studies
    • IDENTIFYING OPPORTUNITIES

      • DFS
      • Horticulture Innovation Australia
      • Michael Jordan Steakhouse
      • The Belgian Chocolate House
    • IMPLEMENTING STRATEGY

      • Godiva
      • Belkin
      • DFS Group
      • Ralph Lauren
    • COMMUNICATING EFFECTIVELY

      • Diageo
      • Home 123
      • LA Metro
      • New Century Financial Corp.
    • IMPROVING PERFORMANCE

      • Sabco
      • DFS
      • University of Melbourne
  • Contact

How Consumer Sentiment Index is calculated during COVID19 Pandemic

March 29, 2020

How the Retail Spending Index is calculated:

The Experian US Retail Spending Index is calculated utilizing responses from a nationally representative sample of US consumers to 3 relevant survey questions.

  1. Thinking about your spending overall, for your household and for yourself individually, right now compared to a month ago, are you…
    1. Spending more now than a month ago (score=100), Spending about the same (0), or Spending less / trying to cut back on spending (-100)
  1. For each of the (25) categories listed below, please indicate whether or not your spending this month is higher, the same, or lower than it was last month?
    1. Higher (100), The Same (0), or Lower (-100)
  1. For each of the (25) categories listed below, please indicate what you expect might happen next month. Is your spending likely to be higher, lower or about the same?
    1. Higher (100), The Same (0), or Lower (-100)

Respondents answer questions 2 and 3 separately for these 25 household spend categories:

  • Purchases of furniture, appliances, electronics; Home maintenance/repairs/improvement; Internet costs; Media subscriptions – streaming services, cable, magazines, newspapers, etc.; Cell phone costs; School/college tuition and fees; Childcare / babysitting; Items for baby – diapers, baby food, formula etc.; Automobile expenses; Public transport / taxi / ride share; Groceries; Food Delivery or take out; Eating out; Medical and dental services; Pharmacy; Beauty and wellness; Cigarettes & tobacco; Alcohol; Coffee; Recreation and Entertainment – movies, shows, concerts, sporting events, etc.; Books/video games/music downloads, etc.; Clothing; Shoes and accessories; Vacation

Retail Spending INDEX = the average score (between 100 and -100) to the 3 questions noted above.

The index is scored between 100 and -100, with the values representing:

  • 100 = Extremely High Retail Spending

  • 0 = Normal Retail Spending

  • -100 = Extremely Low Retail Spending

Filed Under: COVID19 Pandemic

March 29, 2020

How the Consumer Sentiment Index is calculated:

The Experian US Consumer Sentiment Index is calculated utilizing responses from a nationally representative sample of US consumers to 3 relevant survey questions:

  1. Overall, how do you feel about your current situation, given the existence of this pandemic and the measures being taken to combat it? Would you say…

    1. Delighted (score=100), Pleased (67), Mostly satisfied (33), Mixed (0), Mostly dissatisfied (-33), Unhappy (-67), or Terrible (-100).

  1. In your opinion is your current situation getting better, staying the same or getting worse than it was a month ago?

    1. Getting Better (100), The Same (0), or Getting Worse (-100)

  1. What is likely to happen to your situation in the next month or so? Is your situation likely to get better, stay the same or get worse?

    1. Get Better (100), Stay The Same (0), or Get Worse (-100)

Consumer Sentiment INDEX = the average score to the 3 questions noted above.

The index is scored between 100 and -100, with the values representing:

  • 100 = Extremely positive consumer sentiment

  • 0 = Neutral consumer sentiment

  • -100 = Extremely negative consumer sentiment.

Filed Under: COVID19 Pandemic

Get Strategic Data Consulting

  • Name
  • Email
  • phone

Questions?

Contact Us

Palo Alto CA +1 650 868 3895

Irvine CA  +1 323 939 0814

Melbourne AU +61 3 9654 2575

London UK +44 1753891919

info@horizonconsumerscience.com

  • For more than 20 years and with three different companies, I have turned to Horizon for guidance on consumers. Their insights I trust without reservation, the information is always relevant and enables us to make the "right" strategic and marketing decisions with confidence.  From time to time we look back at their early findings and discover that they were spot on, and helped us get it right from start, as a result they are my go-to research team, there is no better firm.

    Robert Verloop - CA Avocado Commission, Sunkist Growers, Naturipe Farms

  • In each engagement over the past 2 decades, Horizon has consistently delivered answers I can trust.  Although I am usually expecting good answers to specific questions, what I get is high quality thinking that experience subsequently proves correct.

    Jim Bischoff – New Century Financial Corp.

  • Business Questions
  • Methods
  • Why Horizon
  • Case Studies
  • Contact

Copyright © 2021 All Rights Reserved Horizon Consumer Science

  • Industries
    ▼
    • Technology and Science
    • Banking and Financial Services
    • Healthcare and Wellness
    • Travel and Tourism
    • Beauty and Fashion
    • Retail and Consumer Goods
    • Luxury Goods
    • Wine and Liquor
    • Restaurants and Foodservice
    • Agriculture
    • Education and Academia
  • Methods
    ▼
    • Data Science
    • Quantitative Research
    • Qualitative Research
    • Analytical Techniques
    • Identifying Opportunities
    • Implementing Strategy
    • Communicating Effectively
    • Improving Performance
    • Our Proprietary Technology
    • The ib4e Method
  • Why Horizon
    ▼
    • Our Unique Approach
    • Global Experience
    • Meet Our Team
    • Data Science Consulting
    • Data Science and AI Partners
    • What Our Clients Are Saying
    • Resources & Updates
  • Case Studies
  • Contact