Does your organization have any immediate, short or long-term consumer confidence questions related to the Corona Virus?
As is well known, consumer spending drops significantly in many areas of retail during times of fear/disaster/crisis, but it also creates opportunities for spending that increase consumer preparedness, safety and well-being.
As experts in consumer opinion, insight and behavior, we are ready to act quickly and efficiently to answer any consumer questions you may have affecting your business. We are hired by companies as they trust us to get the right answer to their consumer behavior questions.
How will the Corona Virus impact consumer attitudes about spending? What is going on in their minds?
During the Corona Virus pandemic, what will consumers spend more money on?
During the Corona Virus pandemic, what will consumers spend less money on?
What products and services will help consumers feel safer, healthier, less stressed?
What do you need to know and communicate as a company so that consumers trust your products and services during a pandemic? Do you need to ensure them of sanitization procedures to the preparation of products, delivery services to your home? How will consumers know you are doing everything you can to reduce the risk of the virus.
Contact Us for Consumer Behavior and Corona Virus Research
For more than 20 years and with three different companies, I have turned to Horizon for guidance on consumers. Their insights I trust without reservation, the information is always relevant and enables us to make the "right" strategic and marketing decisions with confidence. From time to time we look back at their early findings and discover that they were spot on, and helped us get it right from start, as a result they are my go-to research team, there is no better firm.
Robert Verloop - CA Avocado Commission, Sunkist Growers, Naturipe Farms
In each engagement over the past 2 decades, Horizon has consistently delivered answers I can trust. Although I am usually expecting good answers to specific questions, what I get is high quality thinking that experience subsequently proves correct.