Industries

Data Science, Consumer Research for All Industries: Turning Data Into Profit Scientifically

From healthcare to financial services to travel and tourism to consumer and electronic goods, our clients span a myriad of industries. Our analytic tools and research methodologies are universal, but we take the time to understand the context and particularities of each market so we can deliver meaningful solutions. No matter what business you are in we can help you identify marketing and growth opportunities, assess effectiveness, and improve performance.

Visit our industry specific pages to see some of our clients and how we’ve helped.

• Banking & Financial Services
• Healthcare & Wellness
• Travel & Tourism
• Beauty & Fashion
• Retail & Consumer Goods
• Luxury Goods
• Wine & Liquor
• Restaurants & Foodservice
• Agriculture
• Education & Academia

Within each industry we have a data-eye toward market and revenue growth – we specialize in turning data into profit applying both advanced data science, consumer research and data extrapolations in the form of AI algorithms. Upon recognizing an important consumer trend and deciding to capitalize on it, the journey from the development of a strategic marketing program to its implementation and the development of statistical algorithms to optimize growth, usually fall into these categories:

Identifying Opportunities

Are there gaps in the market or unmet needs?
Can we expand to new markets?

Implementing Strategy

Who to target and why?
What to sell, where, and at what price

Communicating Effectively

What are the right messages? How best to convey them?

Improving Performance

Keeping Score. How did we do against our goals/competitors?

Our solutions focus primarily on answering the important questions at each of these stages of the development of an effective marketing plan.