Health, Wellness, Data Science and Consumer Outcome Research: Some of Our Clients and How We Can Help
The data revolution is hitting the health and wellness sector in a myriad of ways. From consumer wearables to telemedicine to integrated data systems that allow for seamless continuity of care.
The need for optimized data behind medical services, devices, and technology is only going to continue to grow as more and more consumers look to the health and wellness market with the expectation of enhanced experiences. Horizon Consumer Science works with Health and Wellness organizations to evaluate the effectiveness of care services and improve them through data optimization and consumer research.
National health spending is projected to climb at an average rate of 5.5 percent per year from 2018 to 2027, reaching nearly $6.0 trillion by 2027 (CMS). Now’s the time for health and wellness companies to get reacquainted with their target consumers through science. That means digging into data, using robust analytics, and both quantitative and qualitative research.
Healthcare and Wellness: Questions Data Science and Consumer Research Can Answer
What do today’s healthcare and wellness consumers need? How can my company carve a place in the market to meet them?
What are consumer expectations about the health and wellness products they intend to purchase or the services they will consume?
Are our healthcare and wellness products and services having their intended impact?
How can we optimize healthcare spending, reduce costs and improve services using big data and data science?