Methods

An organization that is dedicated solving problems scientifically cannot be restricted in the methods it employs.

The questions to be answered and the research design decided on should dictate the methods used. Thus, we use a variety of different methods and approaches depending on the nature of the project.

Various types of qualitative research, such as focus groups and depth interviews, but also observational and ethnographic techniques.
Many different quantitative research methods
- Experimental methods
- Quasi-experimental methods
- Non-experimental methods such as surveys
Big data analytics such as the analysis of transactional data, such as sales or loyalty program data as well as forecasting models.

For more than 20 years and with three different companies, I have turned to Horizon for guidance on consumers. Their insights I trust without reservation, the information is always relevant and enables us to make the "right" strategic and marketing decisions with confidence. From time to time we look back at their early findings and discover that they were spot on, and helped us get it right from start, as a result they are my go-to research team, there is no better firm.
Robert Verloop - CA Avocado Commission, Sunkist Growers, Naturipe Farms
In each engagement over the past 2 decades, Horizon has consistently delivered answers I can trust. Although I am usually expecting good answers to specific questions, what I get is high quality thinking that experience subsequently proves correct.
Jim Bischoff – New Century Financial Corp.

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