Why Horizon

For over 20 years, we’ve helped small to Fortune 500 companies position their brands, develop innovative new products, troubleshoot their marketing effectiveness, and enter and compete in customer markets around the world.

Our approach is not “research” in the traditional sense, and it is not simply “consulting”. We call it CONSUMER SCIENCE and it is the only approach, based in a rigorous methodology, that can ensure that the marketing choices you make are the right ones.

We don’t just deliver data, we deliver the right strategy and the right solutions.

For more than 20 years and with three different companies, I have turned to Horizon for guidance on consumers. Their insights I trust without reservation, the information is always relevant and enables us to make the "right" strategic and marketing decisions with confidence. From time to time we look back at their early findings and discover that they were spot on, and helped us get it right from start, as a result they are my go-to research team, there is no better firm.
Robert Verloop - CA Avocado Commission, Sunkist Growers, Naturipe Farms
In each engagement over the past 2 decades, Horizon has consistently delivered answers I can trust. Although I am usually expecting good answers to specific questions, what I get is high quality thinking that experience subsequently proves correct.
Jim Bischoff – New Century Financial Corp.

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