WE ARE AN INNOVATIVE MARKET RESEARCH FIRM THAT USES ADVANCED DATA SCIENCE TO GET YOU THE RIGHT ANSWERS AND MAXIMIZE YOUR REVENUE.
What We Do: Turn Data into the Right Answers, Predictions and AI Algorithms
Advanced Data Science — We are data thinkers and apply a rigorous scientific process to get you the right answers to important business questions. Our data science consulting process starts with ensuring you have the right business questions.
Marketing Analytics — We are specialists in consumer and marketing data for direct consumer products and services, and B2B where the consumer is an organization, rather than an individual.
Data Review and Auditing — We are experts in determining whether your data is scientifically ready for analysis, because one too many bad data sets have led to the wrong business decisions.
Data Extrapolations and A.I. Algorithms — We go beyond data findings and recommendations to give you actionable data in the form of A.I. Algorithms and other tools to meet your goals.
Data Design Strategy — We provide consultation and clear recommendations to companies setting up or revisiting their data design strategy.
Traditional Market Research — We carry out independent, non-biased quantitative and qualitative research projects to help you bring old and new products to market.
How We Do It: Horizon Consumer Science Can…
Horizon Consumer Science provides marketing analytics, traditional market research, and advanced data science services. We work with start-ups, Fortune 500 companies, and everyone in between to solve important business questions and to provide Artificial Intelligence Algorithms and other tools to maximize revenue and meet all your business goals.
Horizon Consumer Science Can Supplement Your Existing Resources
Many companies, and even those with a data science department, use Horizon Consumer Science to supplement their existing resources or for specific projects which they chose to take “out of house.”
Horizon Consumer Science’s deliverables focus on getting you the right answer, in a way that us clear and usable. That includes:
- A concisely written report with clear recommendations
- Data extrapolations in the form of tools, predictions and A.I. Algorithms
- A formal presentation to ensure you fully understand and can use the information provided
Horizon Consumer Science Can Be Outsourced as Your Data Science Team
Many companies use Horizon Consumer Science as their data science team: start-up companies with limited resources but who know that data and analytics is key to their success and long-term company assets, companies competing for limited data science talent in a high demand market, and companies who need to focus on their core assets and leave data science to experts.
You can expect:
- Complete design of your data strategy
- Ongoing data collection on Horizon Consumer Science’s servers or your servers for ongoing transactional data (structured, unstructured and steaming data)
- Project specific data collection (qualitative and/or quantitative) using Horizon Consumer Science’s third-party vendors
- Development of a Marketing Analytics Dashboard that you can view daily for your ongoing transactional data and weekly for findings and recommendations
- Project specific data collection (qualitative and/or quantitative) utilizing Horizon Consumer Science’s third-party vendors
- Delivery of data answers to your project specific questions and data
Horizon Consumer Science Can Develop Your A.I. Algorithms for Actionable Data Findings
Horizon Consumer Science has expertise in the design and use of functional tools for data analysis. We can use these tools to extrapolate a variety of different data sets and analyses, that lead to tangible algorithms that can be used to meet your business goals.
We specialize in:
- market segmentation algorithms
- outbound marketing algorithms
- re-balancing algorithms
- media optimization algorithms
- forecasting algorithms
Depending on your needs, resources, and data availability, Horizon Consumer Science can design the project, collect the data, and develop A.I. Algorithms; or, alternatively, you provide the data and we can develop the A.I. Algorithms.
Horizon Consumer Science Can Design Your Data Strategy
If you are ready to handle data collection and analysis in-house but need a path forward. We can help. Horizon Consumer Science uses an active scientific process to:
- assist you in identifying your business questions and defining clear objectives that can be tested scientifically
- determine what design and methods should be employed for your business questions and different data sets now and in the future
- examine what data you are already passively collecting, what data needs to be actively collected on an ongoing basis, what data needs to be collected on a project bases, and what data needs to be treated and normalized,
- help you identify what statistical analyses should be undertaken and at what time intervals (such as, why and when you should use market segmentation, or big data analytics and forecasting, etc.)
- recommend a variety of data extrapolations from your analysis, such as:
- A.I. Algorithms for marketing messaging and positioning
- A.I. Algorithms for market forecasting
- A.I. Algorithms to serve additional product and service recommendations to consumers
Based on your needs, we’ll provide strategic data science audit documents and presentation, strategic data science design documents and presentation, or training and mentoring sessions to strengthen your capacity.
WE CAN HELP YOU MEET YOUR BUSINESS GOALS THROUGH DATA ANALYSIS AND STRATEGY THAT YOU CAN USE – NO MATTER WHERE YOU ARE ON YOUR DATA JOURNEY.