An important ingredient in getting the right solution is in having the technical skills to know how to find one.
There are lots of people doing market research and data science, but there are relatively few who have a blend of the necessary social science and business skills to do it well. And “passion,” which seems to be a pre-requisite for most marketing professionals these days, won’t overcome the absence of the right skills.
With Horizon you get people who are not only trained to the pinnacle of their professions in data science, social science, statistics and data analytics and presentation, you have people who also have the best training in business management.
Our team lives and works globally and has experience within a wide range of industries and product categories, from technology to transportation and luxury retail to liquor and financial services.
Ian Cesa PhD
Ian founded Horizon Consumer Science in Los Angeles over 25 years ago. He has a PhD in Psychology from the University of Southern California and has previously taught market research in the MBA program at USC. At USC, Ian studied under Rand Wilcox, the guru of Robust Statistics. Dr. Cesa has applied data science in the consumer market for 25 years. Ian divides his time between Horizon’s Irvine, California and Melbourne offices (after having spent 30 years residing in Los Angeles and Paris).
Mike Feely MBA
Mike Feely has been with Horizon for over 17 years, first in Los Angeles, then London, and now in Melbourne. He has an MBA from Deakin University, Australia and a Bachelor of Behavioral Sciences from La Trobe University, Australia, and lives in Melbourne.
Jan Muska PhD
Jan has been with Horizon for over 22 years and carries out most of the firm’s statistical analysis. He has a PhD from the University of Southern California, in statistics and studied with world-renowned statistician, Rand Wilcox. Dr. Muska developed The Muska Method or more specifically, The Muska Market Segmentation Method. Jan currently resides in Karlovy Vary in the Czech Republic.
Jon has been part of the Horizon team for over 10 years. Prior to joining Horizon, he developed web training & simulation programs for the US military. He is responsible for the effective implementation of all of our online surveys, using our proprietary software, Triton Survey Systems.
Morgan Cesa PhD
Morgan joined Horizon in 2016 to work on data analysis. She has a PhD in Mathematics from the University of Utah, where she studied the geometry of linear (matrix) groups, and taught undergraduate mathematics and statistics courses. She is currently based in Seattle, WA.
Andy Downer MBA
Andy is a native Englishman who has lived and worked in the UK, Spain, South Africa and currently resides in Southern California. He has worked for, advised and consulted with startups, SMBs and corporates. With a passion for people and business, Andy’s innovative yet focused approach ensures that Horizons Consumer Science is transferable to business strategy. Andy holds an MBA from Pepperdine University.
Nicole Mo MBA
Nicole is an analyst in Horizon who is a native of Mainland China. She joined Horizon in 2017, bringing a strong cultural understanding of Asian markets and consumers. Nicole has a Masters in Marketing from Monash University in Australia and a Bachelor of Accounting and Finance from University of Melbourne.
Skye rejoined Horizon Consumer Science in 2018, having previously worked for HCS from 2003-2013. She has a BS in Psychology from Old Dominion University and attended the Thomas Jefferson High School for Science and Technology, where she set fire to several robotics projects by accident. She now lives in Seattle but can frequently be found in Southern California to escape the rain.
Denise Daniels PhD
Denise has a PhD in Psychology from the University of Colorado, Boulder. She has applied her quantitative research psychology degree in both Silicon Valley start-ups and mature businesses, as well as, at Stanford University and most recently Palo Alto University. She opened up the Horizon Consumer Science, Inc. Palo Alto Office in January 2019. During the last 10 years, Dr. Daniels has run data-driven marketing analytics organizations and enjoys helping clients design their data strategy.