Why Horizon

Resources & Updates

Ian Cesa speaks at UC Irvine’s Applied Innovation Center

November 9, 2018

What motivates travellers to shop?

March 5, 2018

A new article in the Daily Mail Online explores some insights from our TRaCS study:

The number one reason people shop when they are abroad is to buy unique 'things that are different from home', followed by unplanned, sometimes impulsive purchases of 'whatever catches my eye' and 'items the place has a reputation for.

Read more here.

The Travel Retail Catalyst Study (TRaCS) of 22,000 international travellers from over 40 countries gives us insight into shopping behaviors, motivations, and trends, and allows us to compare nationalities.

For more than 20 years and with three different companies, I have turned to Horizon for guidance on consumers. Their insights I trust without reservation, the information is always relevant and enables us to make the "right" strategic and marketing decisions with confidence. From time to time we look back at their early findings and discover that they were spot on, and helped us get it right from start, as a result they are my go-to research team, there is no better firm.
Robert Verloop - CA Avocado Commission, Sunkist Growers, Naturipe Farms
In each engagement over the past 2 decades, Horizon has consistently delivered answers I can trust. Although I am usually expecting good answers to specific questions, what I get is high quality thinking that experience subsequently proves correct.
Jim Bischoff – New Century Financial Corp.

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