Horizon Consumer Science CEO and Founder, Ian Cesa, Ph.D., Research Psychologist and Data Scientist, spoke at UC Irvine's Applied Innovation Center on November 2, 2018. Check out his talk, titled:
How to Run a Successful Market Research Project (And the Pitfalls if You Don’t!)
A new article in the Daily Mail Online explores some insights from our TRaCS study:
The number one reason people shop when they are abroad is to buy unique 'things that are different from home', followed by unplanned, sometimes impulsive purchases of 'whatever catches my eye' and 'items the place has a reputation for.
Read more here.
The Travel Retail Catalyst Study (TRaCS) of 22,000 international travellers from over 40 countries gives us insight into shopping behaviors, motivations, and trends, and allows us to compare nationalities.